Privacy Policy

Last Updated: September 10, 2026

whcuw.shop operates this online store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). whcuw.shop is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information collected anonymously or information that has been anonymized so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including information inferred from such data:

• Contact details, including your name, address, billing address, shipping address, telephone number, and email address.

• Financial information, including credit card, debit card, and bank account numbers; payment card information; bank account details; transaction information; payment method; payment confirmation; and other payment details.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including products that you view, add to your shopping cart or wish list, purchase, return, exchange, or cancel, as well as your previous transactions.

• Communications with us, including information you provide when communicating with us, such as when submitting a customer service enquiry.

• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage information, including information about how and when you interact with or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide personal information.

• Automatically through the Services, including from your device when you use our products or services, visit our website, or interact with cookies and similar technologies.

• From our service providers, including when they provide technology or services and collect or process personal information on our behalf.

• From our business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

• Providing, customizing, and improving the Services: We use personal information to provide the Services, perform our contract with you, process payments, prepare orders, remember your preferences and products in which you have shown an interest, send account-related notifications, process purchases, returns, exchanges, and other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, allow you to submit reviews, and provide a personalized shopping experience, including recommending products related to your purchases.

• Marketing and advertising: We may use personal information for marketing and promotional purposes, such as sending marketing messages, advertisements, and promotional communications by email, text message, or post and displaying advertisements for products or services through the Services or other websites. Where required by law, we will obtain your consent before sending direct marketing communications or using non-essential advertising technologies.

• Security and fraud prevention: We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure the Services. If you create an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other login information with another person.

• Communicating with you: We use personal information to provide customer support, respond to enquiries, provide effective Services, and maintain our business relationship with you.

• Legal purposes: We use personal information to comply with applicable laws, respond to valid legal proceedings or requests from authorities, prepare for or participate in legal proceedings, and enforce or investigate potential violations of our terms and policies.

How We Disclose Personal Information

Under certain circumstances, we may disclose personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

• Sharing information with Shopify, suppliers, and other third parties that provide services on our behalf, including IT administration, payment processing, data analysis, customer support, cloud storage, order preparation, fulfillment, and shipping.

• Sharing information with business and marketing partners that provide marketing services and advertising. For example, Shopify may help provide personalized advertisements through third-party services based on your online activity across different merchants and websites.

• Sharing information when you ask us to do so, request a service that requires disclosure, or otherwise consent to the disclosure, such as when we provide information to a carrier to deliver your order or when you use social media widgets or login integrations.

• Sharing information with our affiliated companies or within our corporate group.

• Sharing information in connection with a business transaction, such as a merger, acquisition, restructuring, or insolvency.

• Sharing information when necessary to comply with legal obligations, respond to subpoenas, search warrants, or similar lawful requests, enforce applicable terms and policies, protect the Services, or defend our rights and the rights of our users or others.

Our business and marketing partners process information in accordance with their own privacy policies.

Depending on where you live, you may have the right to object to or request that we stop sharing information for targeted advertising based on your online activity across different merchants and websites.

Our Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services to provide and improve the Services.

Information submitted through the Services may be transferred to and shared with Shopify and relevant third parties, which may be located in countries other than your country of residence, to provide and improve the Services.

To protect, develop, and improve our business, we may also use enhanced Shopify features that incorporate information from your interactions with our store, other merchants, and Shopify.

To provide these enhanced features, Shopify may process personal information collected through your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests concerning your rights in relation to Shopify’s use of your information.

For more information about Shopify’s use of personal information and the rights available to you, please review the Shopify Consumer Privacy Policy.

Depending on where you live, you may exercise certain rights concerning your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or controlled by us, you should review that website’s privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security practices of independent third-party websites, including the accuracy, completeness, or reliability of information available through them.

Information you make available in public or semi-public areas, including information shared through third-party social media platforms, may be visible to other users of the Services or those third-party platforms. Their use of such information may not be controlled by us.

The inclusion of a third-party link does not itself constitute an endorsement of the third party, its content, or its owner or operator unless expressly stated through the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the applicable age of legal consent in their jurisdiction.

If you are the parent or legal guardian of a child who has provided personal information to us, please contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms may be defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee absolute security.

Information transmitted to us may not always be secure during transmission. We recommend that you do not use insecure communication channels to send sensitive or confidential information.

The period for which we retain personal information depends on factors such as whether the information is required to:

• Maintain your account.

• Provide the Services.

• Complete transactions.

• Comply with legal obligations.

• Resolve disputes.

• Prevent fraud.

• Enforce applicable agreements and policies.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information. These rights are not absolute, may apply only under certain circumstances, and may be subject to legal exceptions.

• Right of access or right to know: You may have the right to request access to the personal information we hold about you.

• Right to deletion: You may have the right to request that we delete personal information we hold about you.

• Right to correction: You may have the right to request that we correct inaccurate personal information.

• Right to data portability: You may have the right to receive a copy of your personal information and request that it be transferred to a third party, subject to applicable conditions and exceptions.

• Managing communication preferences: We may send promotional emails where permitted by law. You may unsubscribe at any time using the unsubscribe option included in our emails. If you unsubscribe from promotional messages, we may still send non-promotional communications concerning your account, orders, transactions, or customer service requests.

Additional Rights for EEA and UK Residents

If you live in the European Economic Area or the United Kingdom, subject to the exceptions and limitations provided by applicable law, you may also have the following rights:

• Right to object to processing: You may have the right to object to our processing of your personal information for certain purposes.

• Right to restrict processing: You may have the right to request that we restrict the processing of your personal information in certain circumstances.

• Right to withdraw consent: Where we rely on consent to process personal information, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise these rights through the options provided within the Services or by contacting us using the details below.

For more information about Shopify’s processing of personal information and your rights concerning data processed by Shopify, please visit the Shopify Privacy Portal.

We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing a request, as permitted or required by applicable law.

Where permitted by law, you may appoint an authorized representative to submit a request on your behalf. Before accepting such a request, we may require evidence showing that the representative is authorized to act for you, and we may ask you to confirm your identity directly with us.

We will respond to valid requests within the time required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the information provided below.

Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

Residents of the EEA can find a list of the relevant data protection supervisory authorities on the European Data Protection Board website.

As our registered business is located in Denmark, you may also contact the Danish Data Protection Agency:

Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
Website: https://www.datatilsynet.dk

International Transfers

We may transfer, store, and process personal information outside your country of residence.

Where personal information is transferred outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms where required, such as:

• An adequacy decision issued by the relevant authority.

• The European Commission’s Standard Contractual Clauses.

• The applicable UK International Data Transfer Agreement or UK Addendum.

• Another legally recognized transfer mechanism.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last Updated” date, and provide any notice required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise your privacy rights, please contact us:

Store Name: whcuw.shop
Registered Company: ARLA FOODS AMBA
Production Unit/Business Location: Arla Foods amba, Arinco Engroslager
Email: sekobergmansdevyn@gmail.com
Telephone: +45 99 94 20 00
Physical Address: C/O Arla Foods amba, Trøstrupvej 1, Trøstrup, 6920 Videbæk, Denmark
CVR Number: 25313763
P Number: 1018087703
VAT Number: DK25313763

For the purposes of applicable data protection laws, we are the controller of your personal information.